What the analysis rests on
The top of the dashboard recalls the source analysed and its public statistics. For a video it shows comments read and profiles inspected; for an account, profiles analysed and publicly analysable profiles.
These figures show how deep the result goes compared with the public volume available.
How the Creatypes split
Every Creatype gets an estimated share of the sample and a confidence level. A high share means this group portrait appears often in the signals studied.
Confidence reflects how consistent the available signals are. Lower confidence invites reading the portrait as a useful hypothesis, not a firm conclusion.
Themes, requests and feedback
- Themes summarise the subjects that keep coming back.
- Requests express what the audience seems to be looking for or asking for.
- Feedback groups positive reactions, objections and friction points.
- Each Creatype detail explains the motivations behind those signals.
These signals also feed Finder: an analysis run on one of your accounts improves the idea search for that account.