A group portrait
A Creatype gathers public profiles whose habits, interests and signals look alike. Its name is a memorable shortcut for that group.
The portrait describes who those people are: what they do, what they like, what they dislike, what they wish for. It does not say what to post for them, that is Finder’s job.
The signals used
- Public reposts from the profile, which say a lot about what someone follows.
- Their own public videos, when they have any.
- Their bio and a few public profile signals.
- Their comment under the analysed content, when it carries a useful preference.
Using the portrait well
Grouping happens on people, not on reactions: a Creatype is a type of person, not a type of comment. The comment attaches to it as a light shed on your content.
Comparing Creatypes surfaces shared needs and tensions. Several analyses grouped in a Community confirm what is durable.
A Creatype never identifies the people it contains and must not be used to make an individual decision about them.