The idea
Creatype exists to make videos easier to produce. It covers two moments of a creator’s work: finding what to film, and understanding who is watching.
Prisme, the Creatype AI, reads what people leave publicly around a piece of content. On one side it turns that into video ideas. On the other, into Creatypes, group portraits that describe the audience.
The two halves of the web app
- New idea: Finder looks for viral video ideas from the theme of one of your accounts, TikTok trends and the analyses already run.
- My ideas: every idea found becomes a workspace, with its title, script and shooting notes.
- New analysis: Audience analyses an account or a video and returns a dashboard with the Creatypes.
- Questions: the second use of Audience, which retrieves a precise fact inside public TikTok content.
What an analysis gives you
- The Creatypes found and their relative weight in the sample.
- What those people do in life, what they like, what they avoid.
- The themes running through the comments and profiles studied.
- The collection figures, so you know what the result rests on.
What the result means
A Creatype is a probabilistic summary of public signals. It is not an individual diagnosis, an absolute truth, or a list of people.
Results are most useful when the content gathers varied comments and rich enough public profiles.
Creatype describes your audience and suggests ideas. It does not replace your editorial judgement.